Federated Wireless
Federated Wireless is an American-based communications company specializing in shared spectrum for wireless networks.
Industry: Technology
Role: Brand identity, marketing
After an agency rebrand, Federated Wireless found itself with new brand guidelines but no means to implement them. I took the lead in developing and executing the company's visual identity, ensuring consistent branding and messaging across both print and digital media.
Corporate brochure
I created the company's first corporate brochure for digital distribution and a small print run.
Print trifold
Magazine ad
e-Book
As with the brochure, I fleshed out the brand and created a cohesive look for all the marketing pieces, including this e-book, which was also a first for the company.
Rebranded diagrams
Federated Wireless employs various diagram slides to showcase its services to clients. However, the existing diagrams appeared unprofessional and lacked a consistent style. The agency did not consider the visual presentation of these diagrams within the brand, so I took the initiative to redesign them. I avoided using clip art or generic, imported illustrations, opting for newly branded icons and cleaner lines to enhance their appearance.
