MQual
MQual is an IT support provider specializing in cybersecurity, data backup and recovery, compliance, analytics, and automation based in Florida.
Industry: Technology
Role: Art direction, brand identity, marketing
I directed a junior designer in the redesign of M-Qual's website and served as the art director throughout its development. I also led the company's rebranding efforts and created new marketing campaigns to ensure brand consistency and enhance awareness, with a focus on attracting new customers.
Brand guidelines
Based on the website's colors and fonts, I created simple guidelines for the staff. MQual used their original logo.
Website comps
MQual received website redesign concepts from another designer and wanted a more experienced professional to review the work. I assisted by improving the site's navigation, refining the color scheme, and enhancing the overall appearance and functionality. MQual then coded the site themselves, consulting with me on design direction throughout the process.
Case Study
I created this digital case study to showcase MQual's previous successes to potential clients. It can also be printed as a brochure.
Proposals
I developed a proposal template in Microsoft Word for non-creative staff to complete and send to clients.
